began in 2008 as a “garconne” influenced tennis clothing line, supplying resorts, country clubs and tennis players with streamlined midcentury French influenced clothing that brought references from the current zeitgeist into a game with classic American style. From there grew a contemporary women’s label that melds this ideal of Parisian style, with the comfort and functionality of American sportswear. Pronounced “Lou” (like the French word “loup” which means wolf) the name comes from designer Danielle Ribner’s childhood nickname Lou and strives to embody the balance between youth and maturity, hard and soft. Never settling for bland, the brand continues to push expectations of comfort and basics and thrive off ideals of chic ease.

Loup is conceived, designed and produced in the USA.